10 May – 9 June 2026
Meta + YouTube
Four weeks
The research:
Mind Captioning: evolving descriptive text of mental content from human brain activity”, Horikawa T, Science Advances, 2025.
The film and its home online:
From a published paper to 957,772 people. This is what we built for Dr. Tomoyasu Horikawa.
total impressions across
Meta and YouTube
unique accounts reached,
worldwide
chose to watch on YouTube,
rather than skip
individual video interactions
on YouTube
of YouTube engagement
on a connected TV screen
impressions every hour, day and night,
for four weeks
Seen around the world
957,772 unique accounts across the planet in four weeks, from a single short film built out of one paper.
The campaign ran on a worldwide reach layer, with a second focused layer aimed at 26 developed markets.
Worldwide layer
· 1.57M impressions
26 developed markets
· 204K impressions
Reached on 5 surfaces
Two layers, one campaign
The film ran on two strategies at once: a worldwide layer built for maximum reach, and a tighter layer concentrating on 26 developed markets where much of the research community sits.
Worldwide Layer
Meta impressions
1,569,661
YouTube impressions
56,734
Accounts reached
868,616
Focused Layer (26 Markets)
Meta impressions
204,194
YouTube impressions
19,549
Accounts reached
93,003
Where it landed
The campaign ran across Meta and YouTube. The two surfaces behaved differently, and the contrast is part of the story.
Meta (96% of impressions, 1.77M reach): Instagram-led and almost entirely mobile. Instagram 56%, Facebook 40%, Threads 4%. Devices: Android 86%, iPhone 13%, Other 1%.
YouTube (4% of impressions, 76K reach): smaller volume but dramatically higher engagement, with a 56.68% interaction rate. And critically, 53% of that engagement happened on a connected TV in someone’s living room. Mobile 38%, Desktop 6%, Tablet 2%.
Meta reach by platform
56%
Instagram 56%
Facebook 40%
Threads 4%
Meta reach by device
86%
Android
Android 86%
iPhone 13%
Other 1%
The standout finding
56.68% interaction rate on YouTube.
More than half chose to watch the film through.
People didn’t just get served the film. Most of them chose to watch it, and more than half of that watching happened on the largest screen in the house — in living rooms around the world. Holding attention at that scale on a demanding subject is the clearest evidence that the storytelling did its job and the audience was genuine.
TV
53%
Mobile
38%
Desktop
6%
Tablet
2%
Why it’s worth doing
Your paper reaches a small circle of specialists, most of them already in your field. We turn it into a short film a non-specialist follows in two minutes, then put it in front of the audience your funders, your institution, and your career actually need it to land with.
Evidence for the work after publication. Funders increasingly want to know what happened to the research once it was published. A film with a documented reach of this kind gives you something concrete for an impact statement, a grant report or a public engagement record. A single paper rarely reaches a million people. A film built from it can.
What you receive
The film
A short animated film built faithfully from your published research.
Web page and feature
A dedicated page and a written piece that make the work accessible to non-specialists.
The campaign
Four weeks across Meta, YouTube and connected TV.
Impact report
A citable record: reach, engagement, platforms and devices.
Get in touch
scrollyscience.com · info@scrollyscience.com
Campaign Data — Source Reference
Metric
Value
Total impressions (Meta + YouTube)
1,850,138
Unique accounts reached (Meta)
957,772
YouTube impressions
76,283
YouTube interactions
43,200
YouTube interaction rate
56.68%
YouTube engagement by device
TV 53% · Mobile 38% · Desktop 6% · Tablet 2%
Reach by platform
Instagram 56% · Facebook 40% · Threads 4%
Reach by device
Android 86% · iPhone 13% · Other 1%
Worldwide layer — Meta impressions / reach
1,569,661 / 868,616
Worldwide layer — YouTube impressions
56,734
Focused layer — Meta impressions / reach
204,194 / 93,003
Focused layer — YouTube impressions
19,549
Impressions per hour
~2,570
Surfaces used
Instagram, Facebook, Threads, YouTube, connected TV
Campaign window
10 May – 9 June 2026