1–23 June 2026
Meta + Google/YouTube
Three weeks
The research:
Elovanoid neuroprotection targets cell transcriptomics and proteomics to sustain synaptic integrity after brain injury
The film and its home online:
From a published paper to 1,097,946 people. This is what we built for Dr. Nicolas Bazan.
total impressions across
Meta and Google/YouTube
unique accounts reached
on Meta
people who chose to
watch the film on YouTube
of YouTube views happened
on a connected TV screen
impressions every hour,
day and night, for three weeks
The average person reached
saw the film nearly four times
Seen at scale
Meta delivered broad awareness at scale while Google/YouTube generated direct traffic at very low cost. Together they formed a complementary media mix — not a platform competition.
Meta Ads
· 4.04M impressions
Google/YouTube
· 57K impressions
2 channels, 1 campaign
Two channels, one campaign
Each platform was optimised for a different outcome. Meta maximised visibility through reach; Google/YouTube tested low-cost traffic response.
Meta Ads
4,037,728
Accounts reached
1,097,946
Avg. frequency
~3.68
Google / YouTube
YouTube impressions
57,467
Likes
55
Role
Traffic
Where it landed
Almost all Meta delivery landed on mobile phones. Android carried the audience; iPhone was secondary. Tablets and desktop were negligible.
Reach share by device
85.7%
Android
Android 85.7%
iPhone 13.4%
Other devices 0.9%
Mobile share of reach
99.1%
Phones
Android + iPhone 99.1%
Tablet / desktop / other 0.9%
Share of Meta reach
Device
Reach
Share
943,466
85.7%
iPhone
146,968
13.4%
Android Tablet
4,023
0.4%
Desktop
4,022
0.4%
iPad
2,168
0.2%
Other
30
0.0%
Total
1,100,677
100%
The standout finding
98.6%
Meta 98.6% · Google 1.4%
Meta carried nearly all visibility while Google/YouTube delivered 55 clicks. Both campaigns were economical within their own objective frameworks — one for awareness, one for traffic.
Meta
98.6%
1.4%
Why it’s worth doing
A research article is read in full by a small number of people, most of them already in your field. We turn it into a short film a non-specialist follows, then put it in front of an audience at the scale your field and funders notice.
Meta served as the top-of-funnel awareness engine. Google/YouTube played a narrower role moving a smaller audience toward engagement. Framed as complementary channels, the mix is strategically coherent.
What you receive
The film
A short animated film built faithfully from your published research.
Web page and feature
A dedicated page and a written piece that make the work accessible to non-specialists.
The campaign
Three weeks across Meta Ads and Google/YouTube in-stream video.
Impact report
A citable record: reach, impressions, spend, clicks and channel roles.
Get in touch
animarastudios.com · info@animarastudios.com
Campaign Data — Source Reference
Metric
Value
Total impressions (Meta + Google/YouTube)
4,095,195
Meta reach / impressions
1,097,946 / 4,037,728
Meta average frequency
~3.68
Google/YouTube impressions / clicks
57,467 / 55
Impression share
Meta 98.6% · Google/YouTube 1.4%
Surfaces used
Meta Ads, Google/YouTube in-stream
Campaign window
1–23 June 2026
Impressions per hour
~7,419
Primary Meta KPI
Reach
YouTube views on connected TV
86%
Android share of Meta reach
85.7%
Mobile share of Meta reach
99.1%
People who watched on YouTube
5,620
Average frequency
x4
Research
Elovanoid — Dr. Nicolas Bazan