25 Sep–2 Oct 2026
1–23 June 2026
·
Meta + YouTube
Meta + Google/YouTube
·
One week
Three weeks
One Film. 728,351
One Film. 4,037,728
One Film. 4,037,728
Meta accounts reached · 1,217,207 ad impressions
moments of attention, 1,097,946 people reached
moments of attention, 1,097,946 people reached
The animation brought vaccine research to audiences across Facebook and Instagram. Mobile viewing dominated YouTube, making the opening visuals and captions particularly relevant to future distribution.
Your paper took years. Most of the world will never read it. Here’s what happens when the research becomes a film, and the film gets promoted properly.
Your paper took years. Most of the world will never read it. Here’s what happens when the research becomes a film, and the film gets promoted properly.
The research:
Navigating the Perceived Risks of Vaccines
Elovanoid neuroprotection targets cell transcriptomics and proteomics to sustain synaptic integrity after brain injury
The film and its home online:
From a published paper to 728,351 people reached. This is what we built for Mario Cardano.
From a published paper to 1,097,946 people. This is what we built for Dr. Nicolas Bazan.
1,280,955
4,095,195
4,095,195
total impressions across Meta and YouTube
total impressions across
Meta and Google/YouTube
728,351
1,097,946
1,097,946
unique accounts reached on Meta
unique accounts reached
on Meta
14,928
5,620
5,620
YouTube promotion views
people who chose to
watch the film on YouTube
0.0%
86%
86%
of YouTube watch time on connected TV
of YouTube views happened
on a connected TV screen
288
~7,419
~7,419
LinkedIn impressions during the campaign window
impressions every hour,
day and night, for three weeks
1.67
x4
x4
average times each reached account saw the film
The average person reached
saw the film nearly four times
Seen at scale
Your research reached 728,351 people.
Your research reached
1,097,946 people.
The animation brought vaccine research to audiences across Facebook and Instagram. Mobile viewing dominated YouTube, making the opening visuals and captions particularly relevant to future distribution.
Meta delivered broad awareness at scale while Google/YouTube generated direct traffic at very low cost. Together they formed a complementary media mix — not a platform competition.
Meta Ads
· 1.22M impressions
· 4.04M impressions
YouTube
Google/YouTube
· 63.7K impressions
· 57K impressions
2 channels, 1 campaign
Two channels, one campaign
Awareness at scale and viewing on YouTube.
Awareness at scale and
traffic at low-cost.
Each platform was optimised for a different outcome. Meta maximised visibility through reach; YouTube extended viewing beyond the social feed.
Each platform was optimised for a different outcome. Meta maximised visibility through reach; Google/YouTube tested low-cost traffic response.
Meta Ads
Meta impressions
1,217,207
4,037,728
Accounts reached
728,351
1,097,946
Avg. frequency
1.67
~3.68
YouTube
Google / YouTube
YouTube impressions
63,748
57,467
Promotion views
Likes
14,928
55
Role
Viewing
Traffic
Where it landed
86% of Meta impressions were on Android.
85.7% of Meta reach
was on Android.
Almost all Meta delivery landed on mobile phones. Android carried the audience; iPhone was secondary. Tablets and desktop were smaller shares.
Almost all Meta delivery landed on mobile phones. Android carried the audience; iPhone was secondary. Tablets and desktop were negligible.
Reach share by device
86%
85.7%
Android
Android 86%
Android 85.7%
iPhone 12.4%
iPhone 13.4%
Other devices 1.6%
Other devices 0.9%
Mobile share of reach
Mobile share of reach
98.4%
99.1%
Phones
Android + iPhone 98.4%
Android + iPhone 99.1%
Tablet / desktop / other 1.6%
Tablet / desktop / other 0.9%
Share of Meta impressions
Share of Meta reach
Device
Reach
Share
Impressions
Android Smartphone
Android
—
86.01%
1,046,900
iPhone
—
12.37%
150,539
Android Tablet
—
0.41%
5,023
Desktop
—
1.04%
12,655
iPad
—
0.17%
2,015
Other
—
0.01%
75
Total
728,351
100%
1,217,207
The standout finding
Mobile phones contributed 98.4% of YouTube watch time; average viewing was 55.6% in the earlier retention snapshot.
Meta drove scale.
Google drove traffic.
95%
98.6%
of combined impressions came from Meta Ads
of combined impressions came from Meta Ads
of combined impressions came from Meta Ads
Meta 95% · YouTube 5%
Meta 98.6% · Google 1.4%
Meta carried nearly all visibility while YouTube delivered 14,928 promotion views. Mobile phones contributed 98.4% of YouTube watch time; average viewing was 55.6% in the earlier retention snapshot.
Meta carried nearly all visibility while Google/YouTube delivered 55 clicks. Both campaigns were economical within their own objective frameworks — one for awareness, one for traffic.
Meta
95%
98.6%
YouTube
5%
1.4%
Why it’s worth doing
More than a citation count.
More than a citation count.
More than a citation count.
The animation brought vaccine research to audiences across Facebook and Instagram. Mobile viewing dominated YouTube, making the opening visuals and captions particularly relevant to future distribution.
A research article is read in full by a small number of people, most of them already in your field. We turn it into a short film a non-specialist follows, then put it in front of an audience at the scale your field and funders notice.
Across Meta and YouTube the campaign created 1,280,955 impressions with a measured LinkedIn footprint of 288 impressions. Facebook 54.94% · Instagram 44.48% · Threads 0.58%
Meta served as the top-of-funnel awareness engine. Google/YouTube played a narrower role moving a smaller audience toward engagement. Framed as complementary channels, the mix is strategically coherent.
What you receive
Everything you need to
make your research travel.
Everything you need to
make your research travel.
The film
A short animated film built faithfully from your published research.
Web page and feature
A dedicated page and a written piece that make the work accessible to non-specialists.
The campaign
Meta: 25 Sep–2 Oct 2026 · YouTube: 4–10 Sep 2026
Three weeks across Meta Ads and Google/YouTube in-stream video.
Impact report
A citable record: reach, impressions, spend, views and channel roles.
A citable record: reach, impressions, spend, clicks and channel roles.
Explore the film
Get in touch
Explore the vaccine animation and use it as a starting point for an informed discussion of the research.
Send us the paper you’d
most like the world to see.
Vaccine Risks — Navigating the Perceived Risks of Vaccines. Explore the vaccine animation and use it as a starting point for an informed discussion of the research.
We’ll come back to you on whether it suits a film and what reaching the right audience would involve. You send us the paper and around an hour of your time, we handle the rest, and most films are built in roughly eight weeks.
We’ll come back to you on whether it suits a film and what reaching the right audience would involve. You send us the paper and around an hour of your time, we handle the rest, and most films are built in roughly eight weeks.
animarastudios.com · info@animarastudios.com
Campaign Data — Source Reference
Metric
Value
Total impressions (Meta + YouTube)
Total impressions (Meta + Google/YouTube)
1,280,955
4,095,195
Meta reach / impressions
728,351 / 1,217,207
1,097,946 / 4,037,728
Meta average frequency
1.67
~3.68
YouTube impressions / views
Google/YouTube impressions / clicks
63,748 / 14,928
57,467 / 55
Impression share
Meta 95% · YouTube 5%
Meta 98.6% · Google/YouTube 1.4%
Surfaces used
Meta Ads, YouTube
Meta Ads, Google/YouTube in-stream
Campaign window
Meta: 25 Sep–2 Oct 2026 · YouTube: 4–10 Sep 2026
1–23 June 2026
Budget
Impressions per hour
Budget £50.00 · Reported £49.72 · Balance £0.28
~7,419
Primary Meta KPI
Reach
YouTube watch time on TV
YouTube views on connected TV
0.0%
86%
Android share of Meta
Android share of Meta reach
86%
85.7%
Mobile share of Meta
Mobile share of Meta reach
98.4%
99.1%
Facebook views
People who watched on YouTube
861,117
5,620
LinkedIn impressions
Average frequency
288
x4
Research
Vaccine Risks — Mario Cardano
Elovanoid — Dr. Nicolas Bazan