22 Sep–19 Oct 2026
1–23 June 2026
·
Meta + YouTube
Meta + Google/YouTube
·
Four weeks
Three weeks
One Film. 2,773,778
One Film. 4,037,728
One Film. 4,037,728
Meta accounts reached · 6,592,808 ad impressions
moments of attention, 1,097,946 people reached
moments of attention, 1,097,946 people reached
The campaign exceeded the agreed four million impression and one million reach targets. This provides evidence of research dissemination at scale; it does not establish changes in legal understanding.
Your paper took years. Most of the world will never read it. Here’s what happens when the research becomes a film, and the film gets promoted properly.
Your paper took years. Most of the world will never read it. Here’s what happens when the research becomes a film, and the film gets promoted properly.
The research:
Comparative law research animation
Elovanoid neuroprotection targets cell transcriptomics and proteomics to sustain synaptic integrity after brain injury
The film and its home online:
From a published paper to 2,773,778 people reached. This is what we built for Dr Randall.
From a published paper to 1,097,946 people. This is what we built for Dr. Nicolas Bazan.
6,648,918
4,095,195
4,095,195
total impressions across Meta and YouTube
total impressions across
Meta and Google/YouTube
2,773,778
1,097,946
1,097,946
unique accounts reached on Meta
unique accounts reached
on Meta
4,712 TrueView views
5,620
5,620
YouTube promotion views
people who chose to
watch the film on YouTube
49.7%
86%
86%
of YouTube watch time on connected TV
of YouTube views happened
on a connected TV screen
181
~7,419
~7,419
LinkedIn impressions during the campaign window
impressions every hour,
day and night, for three weeks
2.38
x4
x4
average times each reached account saw the film
The average person reached
saw the film nearly four times
Seen at scale
Your research reached 2,773,778 people.
Your research reached
1,097,946 people.
The campaign exceeded the agreed four million impression and one million reach targets. This provides evidence of research dissemination at scale; it does not establish changes in legal understanding.
Meta delivered broad awareness at scale while Google/YouTube generated direct traffic at very low cost. Together they formed a complementary media mix — not a platform competition.
Meta Ads
· 6.59M impressions
· 4.04M impressions
YouTube
Google/YouTube
· 56.1K impressions
· 57K impressions
2 channels, 1 campaign
Two channels, one campaign
Awareness at scale and viewing on YouTube.
Awareness at scale and
traffic at low-cost.
Each platform was optimised for a different outcome. Meta maximised visibility through reach; YouTube extended viewing beyond the social feed.
Each platform was optimised for a different outcome. Meta maximised visibility through reach; Google/YouTube tested low-cost traffic response.
Meta Ads
Meta impressions
6,592,808
4,037,728
Accounts reached
2,773,778
1,097,946
Avg. frequency
2.38
~3.68
YouTube
Google / YouTube
YouTube impressions
56,110
57,467
Promotion views
Likes
4,712 TrueView views
55
Role
Viewing
Traffic
Where it landed
81.3% of Meta impressions were on Android.
85.7% of Meta reach
was on Android.
Almost all Meta delivery landed on mobile phones. Android carried the audience; iPhone was secondary. Tablets and desktop were smaller shares.
Almost all Meta delivery landed on mobile phones. Android carried the audience; iPhone was secondary. Tablets and desktop were negligible.
Reach share by device
81.3%
85.7%
Android
Android 81.3%
Android 85.7%
iPhone 17.6%
iPhone 13.4%
Other devices 1.2%
Other devices 0.9%
Mobile share of reach
Mobile share of reach
98.8%
99.1%
Phones
Android + iPhone 98.8%
Android + iPhone 99.1%
Tablet / desktop / other 1.2%
Tablet / desktop / other 0.9%
Share of Meta impressions
Share of Meta reach
Device
Reach
Share
Impressions
Android Smartphone
Android
—
81.26%
5,357,066
iPhone
—
17.55%
1,157,194
Android Tablet
—
0.35%
22,914
Desktop
—
0.49%
32,461
iPad
—
0.35%
22,853
Other
—
0.00%
320
Total
2,773,778
100%
6,592,808
The standout finding
Instagram supplied 63.53% of Meta impressions.
Meta drove scale.
Google drove traffic.
99.2%
98.6%
of combined impressions came from Meta Ads
of combined impressions came from Meta Ads
of combined impressions came from Meta Ads
Meta 99.2% · YouTube 0.8%
Meta 98.6% · Google 1.4%
Meta carried nearly all visibility while YouTube delivered 4,712 TrueView views promotion views. Instagram supplied 63.53% of Meta impressions. TV and mobile contributed 49.7% and 38.5% of YouTube watch time.
Meta carried nearly all visibility while Google/YouTube delivered 55 clicks. Both campaigns were economical within their own objective frameworks — one for awareness, one for traffic.
Meta
99.2%
98.6%
YouTube
0.8%
1.4%
Why it’s worth doing
More than a citation count.
More than a citation count.
More than a citation count.
The campaign exceeded the agreed four million impression and one million reach targets. This provides evidence of research dissemination at scale; it does not establish changes in legal understanding.
A research article is read in full by a small number of people, most of them already in your field. We turn it into a short film a non-specialist follows, then put it in front of an audience at the scale your field and funders notice.
Across Meta and YouTube the campaign created 6,648,918 impressions with a measured LinkedIn footprint of 181 impressions. Facebook 33.51% · Instagram 63.53% · Threads 2.96%
Meta served as the top-of-funnel awareness engine. Google/YouTube played a narrower role moving a smaller audience toward engagement. Framed as complementary channels, the mix is strategically coherent.
What you receive
Everything you need to
make your research travel.
Everything you need to
make your research travel.
The film
A short animated film built faithfully from your published research.
Web page and feature
A dedicated page and a written piece that make the work accessible to non-specialists.
The campaign
Meta and YouTube: 22 Sep–19 Oct 2026
Three weeks across Meta Ads and Google/YouTube in-stream video.
Impact report
A citable record: reach, impressions, spend, views and channel roles.
A citable record: reach, impressions, spend, clicks and channel roles.
Explore the film
Get in touch
Watch Difference and Similarity in Law to explore how legal systems can be compared.
Send us the paper you’d
most like the world to see.
Difference and Similarity in Law — Comparative law research animation. Watch Difference and Similarity in Law to explore how legal systems can be compared.
We’ll come back to you on whether it suits a film and what reaching the right audience would involve. You send us the paper and around an hour of your time, we handle the rest, and most films are built in roughly eight weeks.
We’ll come back to you on whether it suits a film and what reaching the right audience would involve. You send us the paper and around an hour of your time, we handle the rest, and most films are built in roughly eight weeks.
animarastudios.com · info@animarastudios.com
Campaign Data — Source Reference
Metric
Value
Total impressions (Meta + YouTube)
Total impressions (Meta + Google/YouTube)
6,648,918
4,095,195
Meta reach / impressions
2,773,778 / 6,592,808
1,097,946 / 4,037,728
Meta average frequency
2.38
~3.68
YouTube impressions / views
Google/YouTube impressions / clicks
56,110 / 4,712 TrueView views
57,467 / 55
Impression share
Meta 99.2% · YouTube 0.8%
Meta 98.6% · Google/YouTube 1.4%
Surfaces used
Meta Ads, YouTube
Meta Ads, Google/YouTube in-stream
Campaign window
Meta and YouTube: 22 Sep–19 Oct 2026
1–23 June 2026
Budget
Impressions per hour
Budget £240.00 · Reported £237.20 · Balance £2.80
~7,419
Primary Meta KPI
Reach
YouTube watch time on TV
YouTube views on connected TV
49.7%
86%
Android share of Meta
Android share of Meta reach
81.3%
85.7%
Mobile share of Meta
Mobile share of Meta reach
98.8%
99.1%
Facebook views
People who watched on YouTube
5,424,821
5,620
LinkedIn impressions
Average frequency
181
x4
Research
Difference and Similarity in Law — Dr Randall
Elovanoid — Dr. Nicolas Bazan