24 Sep–1 Oct 2026
1–23 June 2026
·
Meta Ads
Meta + Google/YouTube
·
One week
Three weeks
One Film. 595,422
One Film. 4,037,728
One Film. 4,037,728
Meta accounts reached · 861,004 ad impressions
moments of attention, 1,097,946 people reached
moments of attention, 1,097,946 people reached
The Meta campaign introduced the research question to a broad audience. The report records that distribution alongside the available YouTube video snapshot; updated Google Ads results remain deferred.
Your paper took years. Most of the world will never read it. Here’s what happens when the research becomes a film, and the film gets promoted properly.
Your paper took years. Most of the world will never read it. Here’s what happens when the research becomes a film, and the film gets promoted properly.
The research:
Could milk help turn injections into pills?
Elovanoid neuroprotection targets cell transcriptomics and proteomics to sustain synaptic integrity after brain injury
The film and its home online:
From a published paper to 595,422 people reached. This is what we built for King’s College London · Driton.
From a published paper to 1,097,946 people. This is what we built for Dr. Nicolas Bazan.
861,004
4,095,195
4,095,195
Meta ad impressions
total impressions across
Meta and Google/YouTube
595,422
1,097,946
1,097,946
unique accounts reached on Meta
unique accounts reached
on Meta
348 (2 Nov)
5,620
5,620
YouTube views (snapshot)
people who chose to
watch the film on YouTube
1.5%
86%
86%
of YouTube watch time on connected TV
of YouTube views happened
on a connected TV screen
263
~7,419
~7,419
LinkedIn impressions during the campaign window
impressions every hour,
day and night, for three weeks
1.45
x4
x4
average times each reached account saw the film
The average person reached
saw the film nearly four times
Seen at scale
Your research reached 595,422 people.
Your research reached
1,097,946 people.
The Meta campaign introduced the research question to a broad audience. The report records that distribution alongside the available YouTube video snapshot; updated Google Ads results remain deferred.
Meta delivered broad awareness at scale while Google/YouTube generated direct traffic at very low cost. Together they formed a complementary media mix — not a platform competition.
Meta Ads
· 861K impressions
· 4.04M impressions
YouTube
Google/YouTube
· deferred
· 57K impressions
1 channel, 1 campaign
2 channels, 1 campaign
One channel, one campaign
Two channels, one campaign
Awareness at scale on Meta.
Awareness at scale and
traffic at low-cost.
Meta maximised visibility through paid reach while organic YouTube viewing continued separately.
Each platform was optimised for a different outcome. Meta maximised visibility through reach; Google/YouTube tested low-cost traffic response.
Meta Ads
Meta impressions
861,004
4,037,728
Accounts reached
595,422
1,097,946
Avg. frequency
1.45
~3.68
YouTube
Google / YouTube
YouTube status
YouTube impressions
Deferred
57,467
Snapshot views
Likes
Deferred
55
Role
Pending
Traffic
Where it landed
87% of Meta impressions were on Android.
85.7% of Meta reach
was on Android.
Almost all Meta delivery landed on mobile phones. Android carried the audience; iPhone was secondary. Tablets and desktop were smaller shares.
Almost all Meta delivery landed on mobile phones. Android carried the audience; iPhone was secondary. Tablets and desktop were negligible.
Reach share by device
87%
85.7%
Android
Android 87%
Android 85.7%
iPhone 11.7%
iPhone 13.4%
Other devices 1.2%
Other devices 0.9%
Mobile share of reach
Mobile share of reach
98.8%
99.1%
Phones
Android + iPhone 98.8%
Android + iPhone 99.1%
Tablet / desktop / other 1.2%
Tablet / desktop / other 0.9%
Share of Meta impressions
Share of Meta reach
Device
Reach
Share
Impressions
Android Smartphone
Android
—
87.04%
749,378
iPhone
—
11.72%
100,874
Android Tablet
—
0.43%
3,724
Desktop
—
0.66%
5,651
iPad
—
0.15%
1,334
Other
—
0.00%
43
Total
595,422
100%
861,004
The standout finding
Facebook led Meta impressions, and the Facebook post recorded 40 link clicks.
Meta drove scale.
Google drove traffic.
100%
98.6%
of combined impressions came from Meta Ads
of combined impressions came from Meta Ads
of combined impressions came from Meta Ads
Meta 100% · YouTube pending
Meta 98.6% · Google 1.4%
Meta carried nearly all visibility while YouTube delivered Deferred promotion views. Facebook led Meta impressions, and the Facebook post recorded 40 link clicks. The YouTube snapshot recorded 348 views and 2.2 watch hours.
Meta carried nearly all visibility while Google/YouTube delivered 55 clicks. Both campaigns were economical within their own objective frameworks — one for awareness, one for traffic.
Meta
100%
98.6%
YouTube
—
1.4%
Why it’s worth doing
More than a citation count.
More than a citation count.
More than a citation count.
The Meta campaign introduced the research question to a broad audience. The report records that distribution alongside the available YouTube video snapshot; updated Google Ads results remain deferred.
A research article is read in full by a small number of people, most of them already in your field. We turn it into a short film a non-specialist follows, then put it in front of an audience at the scale your field and funders notice.
Across Meta and YouTube the campaign created 861,004 impressions with a measured LinkedIn footprint of 263 impressions. Facebook 56.65% · Instagram 42.58% · Threads 0.78%
Meta served as the top-of-funnel awareness engine. Google/YouTube played a narrower role moving a smaller audience toward engagement. Framed as complementary channels, the mix is strategically coherent.
What you receive
Everything you need to
make your research travel.
Everything you need to
make your research travel.
The film
A short animated film built faithfully from your published research.
Web page and feature
A dedicated page and a written piece that make the work accessible to non-specialists.
The campaign
Meta: 24 Sep–1 Oct 2026 · YouTube deferred
Three weeks across Meta Ads and Google/YouTube in-stream video.
Impact report
A citable record: reach, impressions, spend, views and channel roles.
A citable record: reach, impressions, spend, clicks and channel roles.
Explore the film
Get in touch
Watch the milk research animation to explore the question of turning injections into pills.
Send us the paper you’d
most like the world to see.
Milk Research — Could milk help turn injections into pills?. Watch the milk research animation to explore the question of turning injections into pills.
We’ll come back to you on whether it suits a film and what reaching the right audience would involve. You send us the paper and around an hour of your time, we handle the rest, and most films are built in roughly eight weeks.
We’ll come back to you on whether it suits a film and what reaching the right audience would involve. You send us the paper and around an hour of your time, we handle the rest, and most films are built in roughly eight weeks.
animarastudios.com · info@animarastudios.com
Campaign Data — Source Reference
Metric
Value
Total impressions (Meta + YouTube)
Total impressions (Meta + Google/YouTube)
861,004
4,095,195
Meta reach / impressions
595,422 / 861,004
1,097,946 / 4,037,728
Meta average frequency
1.45
~3.68
YouTube impressions / views
Google/YouTube impressions / clicks
Deferred / Deferred
57,467 / 55
Impression share
Meta 100% · YouTube deferred
Meta 98.6% · Google/YouTube 1.4%
Surfaces used
Meta Ads (YouTube deferred)
Meta Ads, Google/YouTube in-stream
Campaign window
Meta: 24 Sep–1 Oct 2026 · YouTube deferred
1–23 June 2026
Budget
Impressions per hour
Allocated £50 · Meta spend £24.96 · YouTube pending
~7,419
Primary Meta KPI
Reach
YouTube watch time on TV
YouTube views on connected TV
1.5%
86%
Android share of Meta
Android share of Meta reach
87%
85.7%
Mobile share of Meta
Mobile share of Meta reach
98.8%
99.1%
Facebook views
People who watched on YouTube
646,313
5,620
LinkedIn impressions
Average frequency
263
x4
Research
Milk Research — King’s College London · Driton
Elovanoid — Dr. Nicolas Bazan