2–9 Sep 2026
1–23 June 2026
·
Meta + YouTube
Meta + Google/YouTube
·
One week
Three weeks
One Film. 96,060
One Film. 4,037,728
One Film. 4,037,728
Meta accounts reached · 157,590 ad impressions
moments of attention, 1,097,946 people reached
moments of attention, 1,097,946 people reached
The film provided a visual route into research on pregnancy and disease in Malawi. Viewing on both television and mobile shows that the animation was encountered in several screen settings.
Your paper took years. Most of the world will never read it. Here’s what happens when the research becomes a film, and the film gets promoted properly.
Your paper took years. Most of the world will never read it. Here’s what happens when the research becomes a film, and the film gets promoted properly.
The research:
Pregnancy and disease in Malawi
Elovanoid neuroprotection targets cell transcriptomics and proteomics to sustain synaptic integrity after brain injury
The film and its home online:
From a published paper to 96,060 people reached. This is what we built for Dr Jack.
From a published paper to 1,097,946 people. This is what we built for Dr. Nicolas Bazan.
164,006
4,095,195
4,095,195
total impressions across Meta and YouTube
total impressions across
Meta and Google/YouTube
96,060
1,097,946
1,097,946
unique accounts reached on Meta
unique accounts reached
on Meta
1,343
5,620
5,620
YouTube promotion views
people who chose to
watch the film on YouTube
44.3%
86%
86%
of YouTube watch time on connected TV
of YouTube views happened
on a connected TV screen
114
~7,419
~7,419
LinkedIn impressions during the campaign window
impressions every hour,
day and night, for three weeks
1.64
x4
x4
average times each reached account saw the film
The average person reached
saw the film nearly four times
Seen at scale
Your research reached 96,060 people.
Your research reached
1,097,946 people.
The film provided a visual route into research on pregnancy and disease in Malawi. Viewing on both television and mobile shows that the animation was encountered in several screen settings.
Meta delivered broad awareness at scale while Google/YouTube generated direct traffic at very low cost. Together they formed a complementary media mix — not a platform competition.
Meta Ads
· 157.6K impressions
· 4.04M impressions
YouTube
Google/YouTube
· 6.4K impressions
· 57K impressions
2 channels, 1 campaign
Two channels, one campaign
Awareness at scale and viewing on YouTube.
Awareness at scale and
traffic at low-cost.
Each platform was optimised for a different outcome. Meta maximised visibility through reach; YouTube extended viewing beyond the social feed.
Each platform was optimised for a different outcome. Meta maximised visibility through reach; Google/YouTube tested low-cost traffic response.
Meta Ads
Meta impressions
157,590
4,037,728
Accounts reached
96,060
1,097,946
Avg. frequency
1.64
~3.68
YouTube
Google / YouTube
YouTube impressions
6,416
57,467
Promotion views
Likes
1,343
55
Role
Viewing
Traffic
Where it landed
44.3% of YouTube watch time was on TV.
85.7% of Meta reach
was on Android.
YouTube viewing was led by connected TV, with mobile phone as the next surface. Tablet and computer made up the remainder.
Almost all Meta delivery landed on mobile phones. Android carried the audience; iPhone was secondary. Tablets and desktop were negligible.
Watch-time share by device
Reach share by device
44.3%
85.7%
TV
Android
TV 44.3%
Android 85.7%
Mobile 38.4%
iPhone 13.4%
Other 17.3%
Other devices 0.9%
TV + phone share
Mobile share of reach
82.7%
99.1%
TV + phone
Phones
TV + mobile 82.7%
Android + iPhone 99.1%
Tablet / computer 17.3%
Tablet / desktop / other 0.9%
Share of YouTube watch time
Share of Meta reach
Device
Views
Share
Watch hours
TV
Android
1,211
44.3%
14.4h
Mobile phone
1,404
38.4%
12.5h
Tablet
269
6.9%
2.2h
Computer
410
10.4%
3.4h
—
—
—
—
—
—
—
—
Total
—
100%
164,006
The standout finding
TV and mobile contributed 44.3% and 38.4% of YouTube watch time.
Meta drove scale.
Google drove traffic.
44.3%
98.6%
of YouTube watch time happened on connected TV
of combined impressions came from Meta Ads
of combined impressions came from Meta Ads
TV 44.3% · Mobile 38.4%
Meta 98.6% · Google 1.4%
TV and mobile contributed 44.3% and 38.4% of YouTube watch time. Earlier average viewing was 82.0%.
Meta carried nearly all visibility while Google/YouTube delivered 55 clicks. Both campaigns were economical within their own objective frameworks — one for awareness, one for traffic.
TV
Meta
44.3%
98.6%
Mobile
38.4%
1.4%
Why it’s worth doing
More than a citation count.
More than a citation count.
More than a citation count.
The film provided a visual route into research on pregnancy and disease in Malawi. Viewing on both television and mobile shows that the animation was encountered in several screen settings.
A research article is read in full by a small number of people, most of them already in your field. We turn it into a short film a non-specialist follows, then put it in front of an audience at the scale your field and funders notice.
Across Meta and YouTube the campaign created 164,006 impressions with a measured LinkedIn footprint of 114 impressions. Meta boost reporting
Meta served as the top-of-funnel awareness engine. Google/YouTube played a narrower role moving a smaller audience toward engagement. Framed as complementary channels, the mix is strategically coherent.
What you receive
Everything you need to
make your research travel.
Everything you need to
make your research travel.
The film
A short animated film built faithfully from your published research.
Web page and feature
A dedicated page and a written piece that make the work accessible to non-specialists.
The campaign
Meta and YouTube: 2–9 Sep 2026
Three weeks across Meta Ads and Google/YouTube in-stream video.
Impact report
A citable record: reach, impressions, spend, views and channel roles.
A citable record: reach, impressions, spend, clicks and channel roles.
Explore the film
Get in touch
Watch the Malawi animation to explore the research on pregnancy and disease.
Send us the paper you’d
most like the world to see.
Malawi — Pregnancy and disease in Malawi. Watch the Malawi animation to explore the research on pregnancy and disease.
We’ll come back to you on whether it suits a film and what reaching the right audience would involve. You send us the paper and around an hour of your time, we handle the rest, and most films are built in roughly eight weeks.
We’ll come back to you on whether it suits a film and what reaching the right audience would involve. You send us the paper and around an hour of your time, we handle the rest, and most films are built in roughly eight weeks.
animarastudios.com · info@animarastudios.com
Campaign Data — Source Reference
Metric
Value
Total impressions (Meta + YouTube)
Total impressions (Meta + Google/YouTube)
164,006
4,095,195
Meta reach / impressions
96,060 / 157,590
1,097,946 / 4,037,728
Meta average frequency
1.64
~3.68
YouTube impressions / views
Google/YouTube impressions / clicks
6,416 / 1,343
57,467 / 55
Impression share
Meta 96.1% · YouTube 3.9%
Meta 98.6% · Google/YouTube 1.4%
Surfaces used
Meta Ads, YouTube
Meta Ads, Google/YouTube in-stream
Campaign window
Meta and YouTube: 2–9 Sep 2026
1–23 June 2026
Budget
Impressions per hour
Budget £50.00 · Reported £48.53 · Balance £1.47
~7,419
Primary Meta KPI
Reach
YouTube watch time on TV
YouTube views on connected TV
44.3%
86%
Mobile share of YT watch
Android share of Meta reach
38.4%
85.7%
TV + mobile share
Mobile share of Meta reach
82.7%
99.1%
Facebook views
People who watched on YouTube
156,117
5,620
LinkedIn impressions
Average frequency
114
x4
Research
Malawi — Dr Jack
Elovanoid — Dr. Nicolas Bazan